5 POWERFUL DESIGN TIPS FOR A PROFESSIONAL WEBSITE
As in many aspects of modern life, keeping up with trends is also part of professional web design. This allows us, among other things, to be pleasant to the user who visits us, making us understand that we are always willing to improve.
And since we are going to start with a new website or redesign the one we currently have, we offer you 5 tips used by professionals so you can get the most out of your website.
1. Professional Web Design
In this aspect we must take special care, since a nice and attractive design that does not fulfill its function would not help us at all. That is why colors, shapes, typefaces and other factors need to depend on the function they are going to fulfill and they have to be in accordance with the theme and the target group of the website (this is related to the point 3).
It is also necessary to bear in mind the technical quality of the contents, taking care of the language, the spelling, etc. The images to be used must seek to generate emotions, empathize with the public that visits us and must always be optimized so that the design as a whole is not heavy to load on any device (in this case taking into account point 5)
2. Simple And Pleasing To The Eye
Marking the difference is not always synonymous with offering a thousand different things on each page of your website. Many times “less is more”, and here we are not faced with an exception.
Ensure that each element you incorporate has a clear function, keep each of them with blank spaces, without overloading, so that your users can find a web that makes them feel comfortable and is not a collage of elements that confuse them. This can be achieved by looking for minimalist styles for your website that highlight the most important content.
3. Analyze The Webs Of Your Field
In general, when someone is about to start a website, they know (or think they know) what content or elements they want to incorporate into it. Whether we are starting, or not, observing websites of the competition or related fields will allow us to detect trends, elements that “should be” anywhere in this topic, inspiration and in other cases give us an idea of what is we do not want .
In this way you can define a list of things you want to include on your website and others that you do not. Things like styles for image galleries or Portfolio of works, useful elements in the Products/Services section, the layout of the contact form or what kind of images impact more than others can be imitated from the analysis.
Make sure to include the elements that you consider, but in a harmonious way, not forced. Bear in mind the previous point!
4. Guide Your Website Usage With The Visual Hierarchy
In all graphic composition, the Visual Hierarchy must be applied, that is, to arrange the important elements in such a way that they appear accented. In this way we can visually guide our visitors how to browse the content of our website.
Normally, once the brain has captured the complete set, and if its interest has been aroused, it will begin to analyze it part by part. The eyes travel (usually) what we see from top to bottom. In the case of the web, the eyes usually follows a zigzag “Z” pattern. When starting from the top left, this area captures a lot of attention.
We can direct our users’ gaze to specific points by adding elements that stand out alongside others that are somewhat “lighter” in view. The buttons (Call-To-Action), for example, being colored and normally surrounded by “empty” space, attract a lot of attention, but this can also vary according to their location in the “sweep” that the viewer makes of the content.
5. Take Advantage Of The Large Influx Of Mobile Audiences
Most people have a wide variety of mobile devices they carry with them through much of the day and use to share content. Therefore, an intelligent and professional strategy includes this aspect as fundamental.
By taking advantage of the visits that come from search engines on mobile devices or through shared links in social networks, we will be able to expand our reach and the satisfaction of our potential customers.
Make sure that the different elements of your website work on both the PC and mobile version.
These are just a few points to consider when setting up your website. We hope these points have helped you to have a better idea of what to take into account when defining the design of your new website !