5 LOCAL MARKETING TIPS FOR BUSINESS
If you would love to improve your business local marketing results, this is for you.
Although the Internet is full of marketing tips, many of them are not aimed at websites targeting local businesses. Local marketing is completely different in many ways.
In this article we will present some tips to improve the local marketing of any type of business. So, keep on reading to find out how you can maximize the power of local marketing.
Make Your Local SEO Perfect
We are not going to go into very technical details, because local SEO requires an article on its own. Any local business worth its weight knows how essential local SEO is in their marketing strategy.
The local search is incredibly powerful. 80% of consumers turn to search engines to find local information. And perhaps more importantly, 50% of consumers who conduct a local search on their mobile phone end up visiting a local store within a day. That is a very large percentage. So if you’re running any type of physical store, you definitely cannot afford to skimp on local searches.
Focus On Creating An Impressive Mobile Website That Loads Fast
Connected with the first point, it is necessary to have an incredible website that is adaptable to mobiles for local marketing. Responsive design is important for each site, of course. But it is especially important for local marketing. This is why:
61% of consumers read comments via mobile Internet (no mobile apps). From this statistic, it can be inferred that a large percentage of people are searching for companies on their smartphone. Google’s own data supports this, as they found that more than 50% of people search for addresses, hours of service, and other information through mobile search.
Therefore, to satisfy your potential customers where they are (mobile internet browsers), it is necessary to make sure that the mobile version of your site loads quickly and is easy to navigate.
Build An Email List
Some people believe that email lists are just for virtual Internet brands, but this couldn’t be farther from the truth. They are also a great asset to local marketing. Newsletters can boost the business, helping you to notify customers about special offers or new products / services.
To build your list, think about offering your customers a discount for subscribing or using a Lead Magnet (depending on your market niche). The best way to build your mailing list is by never sending spam and sending only relevant content that is helpful.
Take Social Networks A Little Further
Everyone these days claim they are expert at social media marketing. But it’s not as easy as opening an account and publishing what you’re thinking. Again, this is a subject that needs to be developed in a separate article.
In general, you want to create interesting content for your target customers. So, it is necessary to get your target customers to really see that content. Because social networks are increasingly decreasing the organic reach of messages, you may have to resort to advertising on social networks to get your content seen.
Request Testimonials From Satisfied Customers
Last but not least, there are customer testimonials. While many testimonial sites directly prohibit you from encouraging positive criticism, you still have the ability to ask your happy customers to leave comments.
70% of customers will leave an opinion if you ask. And if we take into account, in addition, that 74% of consumers say that positive testimonies make them trust more in local companies, the return on investment to request comments is something obvious.
If you are sending an email to your customers in large numbers, a good place to ask for comments is in the signature area. Unfortunately, physical stores cannot always afford this luxury, so a similar strategy could be to print a testimony request at the end of each receipt. Of course it will never look bad that, with some tact, you ask for it in person.
These are just a few tips to boost your local marketing game. We hope that these tips provide you with some good starting points to carry out the marketing of your company.